About Larry Jacob

Larry Jacob Internet Marketing is an Infusionsoft online marketing agency specializing in membership websites. We build 3 to 4 membership sites a month and that teaches us a few things. We work with our clients to get them highly functioning, lead generating and revenue producing membership sites that get them results.

Membership Website Implemenetation

Online Marketing Strategy

WordPress Website

Design & Development

We've developed our Larry Jacob Goals Alignment Process (GAP).  We've established strict standards all our team members follow so every site, every time gets built using the best of what our combined team knows.  We revisit our process constantly so what we learned on the most recent projects quickly gets used by everyone on our team.

Delivering solutions is not a theoretical, tool development exercise for us. It’s a top priority because it provides our clients with the lead generation and revenue generation that we know is the “life blood of any business.”

Jorge Lazaro Diaz
President and Founder


Jorge Lazaro Diaz, President and Founder

Jorge Lazaro Diaz's (his friends call him George) brings a mastery of Infusionsoft, expertise building online marketing solutionsm, years building membership sites and 20+ year experience in software development to our clients.  He works with our talented team of highly motivated team of Infusionsoft experts and web developers.

What Jorge add so the team is of his:

  • Purdue Master’s Degree in Computer Science thinking,
  • understanding of membership site marketing strategy and tactics,
  • knowledge of software development best practices and
  • unique ability to apply technical and project management principles when building marketing automation solutions.

Jorge and the team's focus is always on building results-driven solutions on predictable timelines that can be measured precisely (think split A/B split testing) so they can be improved upon methodically over time.

Learn all about Jorge by visiting his Linkedin profile.​

Danica Nina Louwe, Senior Development Lead

Danica joined the team back in 2011 as Jorge was expanding from his then solo Infusionsoft and website development practice.  She started as a graphic artist with strong WordPress building skills.  She quickly put her analytical thinking to work learning Infusionsoft, Memberium, iMember360 and other membership website building tools.  

Danica heads up solution development overseeing the LJIM team solution development and project management.  As the team's senior development lead, she works directly with clients to clarify requirements, working with the team to define how best to meet those requirements and places a lot of focus on making sure projects run smoothly far exceeding customer expectations.

Learn all about Danica by visiting her Linkedin profile.

Wilson Valiente Bronil, Solution Development Specialist

Wilson joined our team summer 2015.  He's a WordPress theme developer with strong Infusionsoft and Memberium skills.  When we need solutions built to meeting client customer requirements, Wilson's the guy we count on to meet those customer requirements exactly.

This can mean having Wilson customize WordPress themes to match an exact look the clients is requesting.  It could mean adjust existing themes to get them to meet a client's need.  It can also mean building membership site functions with anyone of the platforms we support.

He is now serving as an apprentice to Danica and is learning and taking on more responsibilities making her a key team member. His attention to detail continues to serve the entire team and our client extremely well.

Learn all about Wilson by visiting his Linkedin profile.

Niaj Morshed, Solution Development Specialist

Niaj is a native of Dhakka, Bangladesh. He is the second graduate degree holder on the team. Jorge and Niaj met via an online job board when Niaj was in his first year of grad school. That was over three years ago and he has since joined LJIM as a permanent team member.

Niaj is a star WordPress theme / PHP developer.  He often looks into Infusionsoft issues that need the use of his creative skills to build customer solutions pushing Infusionsoft past what it can do right out of the box.

Learn all about Niaj by visiting his Linkedin profile.

Honeylyn Gabule, Implementation Specialist

Honeylyn is team member number three joining LJIM as a virtual assistant over three years ago. She started as a virtual assistant,

  • formatting large numbers of WordPress website pages migrated from other customer sites,
  • managing blog and social media marketing campaigns, and
  • coordinating Infusionsoft email content and scheduling Infusionsoft broadcast campaigns.

She is now serving as an apprentice to Danica and is learning and taking on more responsibilities making her a key team member.  Her attention to detail continues to serve the entire team and our client extremely well.

Learn all about Honeylyn by visiting her Linkedin profile.


Who Is Larry Jacob?

I get the question, “Who is Larry Jacob?” all the time.

When I started the business, I wanted to name it after my father and grandfather. My father has been a great role model for my brothers and sister. He has set an example for us all to follow and I admire him for that.

My grandfather was obviously a huge influence on my dad. I owe a lot to both of them and the legacy they have left me.

Larry, my dad, with his kids. I’m the one on the left with the tie.

I have a great admiration for what they both accomplished professionally and personally especially when you consider how they started.​

My dad raised us with a strong (and very positive) Catholic upbringing. He taught us right from wrong. He emphasized the value of hard work combined with integrity and honest. Considering our Cuban background, he wasn’t at all sexist. He taught my brothers and I to have the highest respect for women which is something that has served me well. My wife and I have been blessed with three daughters of our own.

Jacob and Abuela newly married

Technically, my dad’s name isn’t “Larry.” In 1960, he arrived in Miami from Havana, Cuba at the age of 19. He had been a “soon to be” well educated kid with plans of becoming an accountant in his homeland. Fidel Castro and his communist regime cut those dreams short. So here he was in the 1960’s working the loading docks here in Miami.

“It was hard work,” he would tell me. He jokes that he was in pretty good physical shape back then.

In one of those jobs, he worked for an English-only speaker who asks him, “What’s your name?” With his really thick accent, he tells him, “Lazaro.”

“Lazaro?” He got right back with a grimace. Next thing you know he’s “Larry.” And that’s been his name ever since.

My dad later started the Suki Eggs and Poultry company with a lot of what he learned in that job.  He would deliver food products to local Miami hotels, restaurants and grocery stores. Later he expanded to a larger line of products, became Suki, Inc.  He retired a few years back at 75.  He and Mom are traveling and taking it easy.

Jacobo was my father’s father – my grandfather. (We could have named the business LazaroJacobo.com, but didn't roll off the tongue easily.) He passed away when I was only six, but my dad, uncles and aunts have told our generation so much about him.

He was one of 13 children coming from a VERY poor family. He wasn’t physically strong or healthy which eliminated physical labor as an work option for him. That was likely a blessing because he became a VERY successful entrepreneur in Cuba.

When he left Cuba in his ’60s, without a penny to his name, he had to start all over. He partnered up with a contact he knew from Cuba and ran two Chinese Restaurants (Yes, a Cuban running Chinese Restaurants) and did well the final years of his life.

Even in Miami after he lost his wealth, he was known as an extremely generous man. When he passed away, my grandmother and our family learned of so many additional things he had done to help people. He made a point of doing it in secret without anyone ever knowing he was doing it.

Jacob, my grandfather, with his family. My dad, Larry, is on the far left.

Anyway, Larry Jacob Internet Marketing is more than just a company name. It’s the continuation of a 70-year legacy that is dedicated to delivering the absolute top services you’ll get in this industry.