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Authenticity Sells. Are You Leveraging the Real You?

Defining Infusionsoft Success - Episode 50
Guest: Samantha Bennett

Promoting yourself requires creativity, but many business owners underestimate the importance of being authentically you. It's almost cliche to say, "People do business with people they know and like." People will do business with you because you have what they need and because they connect with you personally. So putting the real you out there is a great idea and is essential for getting the most out of your marketing efforts.

Jorge's conversation with Samantha Bennett goes into this idea and how you can leverage the real you in the marketing of your business.

You can reach Samantha at,,