11 Signs You Need a Digital Marketing Agency – Part 2
In part 1 of this article, I gave you the first five signs that you need to hire a digital marketing agency. Here are another give.
- You're on a Tight Budget
You can't grow your business without marketing. Let's just make that clear.
This normally means 1 of 2 things. A small budget could mean that the business doesn't understand how important digital marketing is or that it doesn't make enough money to spend on digital marketing.
Working with a marketing agency does not have to be expensive. In fact, it can be much more expensive building/maintaining an in-house marketing department. A dedicated space, skilled staff, ongoing training, salaries and benefits, specialized technology, and other costly components are all required for an in-house operation.
This is where a reputable digital marketing agency shines because they'll already have the team in place, tools, and expertise ready to go from day one and you don't have to worry about training, paying salaries or providing benefits.
- You need more targeted traffic
A slow flow of new leads and customers indicates a less than optimal digital marketing strategy. Maybe you're using the incorrect channel or channel combination. Perhaps your website is out of date, your content isn't engaging visitors, or your social media activity is insufficient. You might be targeting the wrong people
These are just some of the many challenges that a digital marketing agency takes on in order to help you reach your target demographic and bring in more business.
- The Competition Is Winning
When your competitors' websites and blog posts rank higher than yours in Google search results and you can't avoid their social media activity, you know they're beating you. Clearly, they're spending a lot of money on digital marketing to expand their business and capture customers and sales that could be yours.
Consider it a wake-up call. You can do it if they can. But chances are you won't be able to do it alone. To get there, you'll need the right combination of content creation, citation and link building as well as social media, and analytics support. This is where an agency comes in handy.
- Your website requires an overhaul.
Your website is the public face of your company. Customers visit it to learn more about your products and services and to make purchasing decisions. A well-designed, user-friendly website improves their interaction with your brand and speeds up the conversion process. An out-of-date, broken, or confusing website turns them off and undermines your brand's credibility.
An outdated appearance, low Google rankings, dwindling traffic, incorrect information, infrequent content publication, and technical difficulties are all serious issues that should be addressed right away.
- You Can't Create Enough Content
Do I I really need to say it? Okay, fine... Content IS King. Now more than ever. Content and engagement is how Google measures success. If you go two to three weeks without creating and publishing new content, you need additional help. A lack of fresh content harms your website's Google ranking and significantly reduces user engagement. When there's nothing interesting to follow, followers leave and don't come back.
You should be adding new content to your website on a weekly and daily basis for social media. This content should be interesting, relevant, and useful to your intended audience. If you find yourself falling behind, it's time to hire a digital marketing agency.
- You Aren't Measuring Results
One of the major advantages of digital marketing over traditional marketing is analytics. You can track, measure, and analyze the performance of your marketing campaigns using digital marketing to determine what works and what doesn't. This knowledge enables you to tailor your efforts in order to maximize your results and budget.
Is your digital marketing strategy producing results? Are your efforts bearing fruit? You're wasting time and money if you don't know, and you need an agency.
In today's online world, establishing a solid digital marketing strategy and understanding how to apply it is pretty much essential for your success of your campaign. You may be a determined do-it-yourselfer, but unless you are well versed in all forms of digital marketing, you will require the expertise of an agency sooner or later. In the long run, acting sooner will save you more time and money.