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How Can Social Media Marketing Help Your Business Stay Afloat after the Pandemic?

The pandemic chaos may be coming to an end, but it hasn’t been forgiving. It’s left a wave of struggling businesses in its wake. Is yours one of them? If so, social media marketing could be your saving grace.

The good news is that internet marketing is not difficult to set up and learn. As long as you work smartly, stay consistent, and be patient, you should see positive changes and an upswing in interaction since the pandemic.

So how can social media marketing help your business stay afloat after the pandemic? Here are our thoughts.

Save You Pennies

You may be surprised to learn that social media marketing doesn’t have to cost you a fortune. There’s plenty you can do without paying a cent, and as long as you do it right, you should still get a good level of engagement.

You’ll need to do some research on your platform of choice and your niche. For example, if you’re planning on marketing yourself on Instagram, there may be certain hashtags that are relevant to your industry.

If you do want to try paid ads for a while, you can generally choose your budget, which makes it easy to get a feel for if they’re working for you or not.

But if you target the right people, post consistently, share value, and stay relevant, you really don’t need to spend a lot of pennies to be seen and engage with people online.

Builds Trust

Everyone’s on social media these days! Your people will be glad to find you there, and the more active and engaging you are, the easier it is to gain their trust.

Being aloof on social media won’t get you anywhere. However, actively interacting with your fans and other people in your target market online can make a hugely positive impression.

Another way to build trust online is to share relevant, valuable information that shows your authority in your niche. Memes have their place, but you want to be providing useful info to your followers.

This positions you as an expert, and creates confidence in you and your product or service! Share other content you find useful (remember to give appropriate credit), or create your own content to offer information and solutions.

Help You Reach New People

One of the best things about social media is the ability to reach people anywhere in the world. Even if your target market is technically local, you can’t hope to reach every potential customer if you’re not online.

Social media makes it easier to get your face, name, and brand out there. Find groups that your target client spends time in and answer questions or offer some kind of value there.

Give advice and help solve problems without trying to sell! This is an excellent way to become known as a brand in your niche, and the next time someone needs what you’re offering, they know who to look for.

Builds Beneficial Partnerships

Influencer marketing is a fantastic way to market your brand on social media. Ever noticed how a famous sportsman starts wearing a particular watch and suddenly their sales 100x? It’s the same concept.

Social media marketing offers you the opportunity to partner with online influencers in your niche. If you sell a product, providing an influencer with free products in exchange for them advertising it on their own social media could gain your brand the attention of hundreds or even thousands of new fans.

As an example, if you’re a golfing brand, pairing up with a well-known golfer may be difficult due to their high-profile nature. However, partnering with a young, up-and-coming junior golfer could be an excellent idea.

Sponsor them some equipment and apparel in exchange for them talking about their new gear on their channel, or sharing some photos with your brand displayed.


Understanding how social media can help your business stay afloat after the pandemic is the first step to staying relevant and being successful in today’s world.

Thankfully, social media marketing isn’t as hard as people think! If you as an entrepreneur or a small business aren’t using social media marketing yet, we highly recommend starting as soon as possible and building your own online community.

Post valuable, helpful content consistently (once a day, three times a week, etc), answer questions people are asking about your niche, and make connections. Patience is key, but you can’t afford to be without it!