Have You Really Explored Your Customer’s Journey to You?

Defining Infusionsoft Success - Episode 85
Guest: Greg Jenkins

This video is a continuation of an interview with Greg Jenkin. You can find Part 1 here.

Greg Jenkins and I continue our discussion of his African Leadership University (ALU) case study and then move on to the importance of analyzing, exploring and understanding your customer's journey to your business. We look into the important steps that occur before a customer purchase from you and what happens afterwards. These are the areas where marketing automation can play a major role enhancing the prospect's experience. You can improve how they perceive who you are, how they see what your business can do for them and how you compare to others vying for their attention.

You can watch the case study here and here is a presentation by ALU president Fred Swaniker.