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Innovation to Sell More Courses and Fascinate Your Customer

I pulled out one of my favorite marketing book, “Fascination” for a copywriting project I’m working on and the chapter “Innovation - The Language of Creativity” got me thinking about a client issues I face a lot. These customers have great ideas.  They have great content, but they're missing a way to describe what they have while really connecting with their ideal buyer. Let me tell you about it.

If you want to learn more, visit "The Profitable Online You" where I cover this in much more detail with ideas for fixing this.