5 Benefits Your Business Gets From Using a Content Calendar – Part 1
I'm a Keap expert. I've been using it since 2010. I have focused my agency on building membership and online course sites since 2016 and my primary customers use Keap expert features. If you follow me, you know that I publish a lot of content. I share it with small business owners via social media (and email too). My goal is to promote myself and my business in ways that illustrate how we can serve the needs of small business owners. .
As a Keap expert, I know social media can feel like a shot in the dark. It can feels overwhelming, yet it's one of the most accessible marketing tools available to small business owners. It's the most likely way your potential customer will find you. But content marketing done right can be exhausting. It takes a lot of time, resources, mental willpower to keep it going.
There is a solution! Developing a content calendar to implement your content strategy will completely revolutionize your approach to online marketing.
Keap Expert Explains What is a Content Calendar?
Your content includes anything from images, videos, stories, emails, blogs, and ads that you share online. A content calendar takes all this and transforms it into a calendar that tells you what to share, when to share it and where you will share it for your business.
A typical content calendar will give you a six-month overview of your content. It is where you write down your content production strategy to make your life easier. A content calendar becomes a great tool for making sure you do it right.
It may sound like a content calendar requires a lot of time and effort, but it actually makes creating content more straightforward while increasing the effectiveness of your outreach.
Keap Expert Explains Why Every Business Owner Should Be Using a Content Calendar
It keeps you focused.
Keeping track of your content can be exhausting on top of everything else you have to do. Emails, blogs, social media posts, and more must be cohesive to achieve positive results for your business. Creating an entire overview with a content calendar means a few things for your business.
- Content that is more consistent in quality and easier to produce.
- It is simpler to develop content that overlaps, saving you time and guesswork on effective strategies.
Struggling to brainstorm ideas? Use SEMrush to spy on your competitors. The tool offers a wealth of other content-generating ideas, but sometimes it's easiest to garner inspiration from other businesses in your niche.
Of course, don’t go and blatantly steal their content. But when you’re struggling for ideas on how best to engage with a similar audience, there’s nothing wrong with borrowing some ideas and producing content that you know must work..
It gets you organized saving you time
Set aside one to two days to plan your content marketing content in bulk for the next 2-6 months. Once it’s planned out, the rest of the time you just have to make sure you’re following it. You can make tweaks here and there, but the tough part is covered.
A content calendar gives you a better perspective on the overall strategy you have for your business and helps you implement it with an organized approach.
Take a look the second part of this article to get the whole picture.