Know Your Target Audience Or Fail Miserably

Defining Infusionsoft Success - Episode 39
Guest: Steve Woody

Many of our website projects, be they membership websites or otherwise, take forever to build. It's not because of our technical team, but because the client can't get us the content. At the root of the problem is that the business owner hasn't pinpointed their ideal client. They are somewhat familiar, but not intimately. That makes it difficult to target the audience effectively which leads to difficulty writing the content.

In this episode, Jorge interview's Steve Woody, a self declared web developer who no longer builds websites. His focus is on working with clients before they begin building their site so they properly identify their audience. He works with them to properly identify their target audience and plan accordingly to most effectively reach and connect with them.

They discuss the issues that come up prior to a website build.

To get a copy of Steve's book, visit https://onlinemastery.co.uk/planyourwebsite/book .  Use coupon code "larryjacob" for a free digital copy.  You can also visit www.wpfusionplugin.com to learn about his membership site solution.