How LearnDash, ActiveCampaign and Memberium Work Together in Your Online Course Site

I take it for granted. As someone that works the Learndash / ActiveCampaign / Memberium combination of tools together building online course and membership site, I understand how they do what they do. I was on a call last week with a new customers and as I explained how LearnDash, ActiveCampaign and Memberium work together, it became obvious to me yet again that people don't understand how these tools work. That customer told me, "You should record something on this. I Googled this and couldn't find an explanation I could understand anywhere."

Well here it is.

Here's my LearnDash / ActiveCampaign / Memberium explanation video and article so everyone interested can get your questions answered.

BTW, you can get questions like this answer any time you want by joining our Profitable Online Course Builders. It's a program for getting you questions answers and to get your online course and membership site up and running quickly and a lot less painfully.

Let's Discuss the Wordpress Side

LearnDash installs as a Wordpress plugin. It's a best-in-breed Learning Management Systems (LMS) that installs as a Wordpress plugin. That means you can use Wordpress with LearnDash to create courses, lessons and topics. You can organize you content into online courses your students can take to learn from you. Our recommendation is you install WooCommerce on Wordpress as well so you can sell your courses.  (Check out my article, "Should I Use the LD E-Commerce or WooCommerce?" to learn more about WooCommerce and how it works with LearnDash.) Members buy your course, or you can package your courses into a group of courses. That gets them access to your materials.  A point I want to make clear is that only people who have paid get access. Everyone else is kept from stealing or borrowing your course.

Wordpress with LearnDash are a powerful combination. Together they allow you to:

• create the navigation people use to travel throughout your content / course materials,
• organize your materials into lessons and topics (LearnDash names their sub-lessons topics),
• build quizzes or assessments you and your students can both use to confirm the learning is working,
• offer badges and certificates to award students for their accomplishments.

What Happens on the ActiveCampaign Side

ActiveCampaign is a Customer Relationship Management (CRM). This is a list of all your customers and prospects stored in a database you can use to manage them. In the olden days, we used to use a Rolodex for this. You could keep track of who they were and what interactions you had with them.

CRMs have come a long way. ActiveCampaign is a good one for small business owners. It allows you to:

• Email your contacts. You can send them a welcome message when they purchase. You can message telling them a new course or lesson is available. You can send them a message asking them what they think of your program.
• Forms for gathering information. You can create forms your contacts fill out to sign up for your newsletter. They can use these to gain access to free course or trial you offer. You an use these for a lot of things.
• Tag your contacts. If someone does something (i.e., fills out a form, clicks on an email, registers for or purchases a course), you tag them. It's a market that tells you something about a contact to keep track of their activity. You can call this as intelligence to gauge their interest in something they might purchase from you.
• This is just the tip of the iceberg. A CRM can do so much.

Memberium is a key player in getting LearnDash and ActiveCampaign working together. Without Memberium, ActiveCampaign is invisible to Wordpress. As a result, it's invisible to LearnDash. Wouldn't it be nice if Wordpress could access an ActiveCampaign tag that signals a contact purchased a LearnDash course? Then you could give them permission to log into Wordpress and access a LearnDash course. Wouldn't it be nice if Wordpress could notify ActiveCampaign that someone signed up for a newsletter. Then when your next newletter become available, you can email everyone that requested the newsletter.

There is so much more it can do.

Like LearnDash, Memberium installs as a Wordpress plugin. You configure it so it has access to ActiveCampaign. It adds options to LearnDash courses so you can automatically enroll a student in a course after they buy it. It enables LearnDash to signal ActiveCampaign when a student completes a course, passes a test, gets awarded a certificate. Then ActiveCampaign can take action (i.e., send them an email, notify an outside system so they can get credit, etc.) using ActiveCampaign automations.

When someone completes a course, you can send them a congratulations message. When they pass a test, you can communicate to an outside system so the person gets educational credit to keep their professional credentials current. When they get a certificate, that can signal ActiveCampaign via reports it makes available to the student's instructor or employer to track their people's progress through you course material.

As a LearnDash developer, we've seen people use these three products together to accomplish what they need for their businesses and to fulfill the needs of their customers.

Hope this helps.