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Mistake That Will Kill You: Misunderstanding What Your Customers Want

It's difficult as an expert to see what we deliver through the eyes of our customers. We are the experts in what we teach and it's that expertise that blurs our vision. We are so knowledgeable that we are, what I like to call, "contaminated" by all that we know.

We can mistakenly think we have a clear understanding, but we are looking at something without the right eyeglass prescription.

Let me go over what I recommend to get the prescription 100% clear so there is no mistake. We can clearly understand what it is that keeps our potential client up at night and how we can deliver on it.