Promoting Your Business Using Simple Social Media and Email – Part 2
This article continues where part 1 left off. Click here to check out Part 1.
Consistently Publishing Content
Publishing content consistently takes planning. I already mentioned that you have to know your audience so you are serving their needs. The next thing is to consider different ways of producing your content.
The most obvious one is you write your content. I shoot for 500 to 750 work blog articles.
A second format that everyone should consider is to record them as video blogs. If you're a decent speaker, recording a video using your phone or webcam will do just fine. This approach has the advantage of showing you as an expert speaking to your audience. This is a great way to connect with them. I would work to quickly get past any concerns over how you come across on video. Most people are overly critical of themselves and avoid video because they don't believe it's good enough. It probably is.
To take your video blog to the next level, get your video transcribed and use that as copy to go along with your video blog. You get the benefit of content for the search engines.
Another idea is to record your video blog, or maybe just do an audio recording, and send that to a copywriter. They can then use it to write an original articles using what you sent as the basis for it. If you connect with the right copywriter, you should be able to get it written at a reasonable price.
When recording video blogs, I have found it useful to plan out the month. Select a theme and then come up with working headline for each week. Then come up with talking points for each headline and record them all in one pass. If you are recording your videos that way, make sure to your shirt so you aren't recording a group of videos weating the same thing.
Showing Up Everywhere
With your content flowing consistently, then the goal is to appear like you are everywhere. When you publish your blog articles, you post it on your Facebook profile, Facebook company page and any groups you run. If you participate in groups that have you target audience, publish it there too.
Each time I post a blog article, I email out a message with a teaser and a link to your articles. I vary my formats sometimes including the entire blog article in the email and other times providing the first few paragraphs followed by a "read more" link to the blog article on my site.
Additional steps you can consider is to re-target your audience with Google or Facebook ads. Anyone that visits your site is targeted to get ads served up to them with similar messaging. Since ads are only shown to people that have visited your site, your cost remains low since they are only served up to people who have visited your site.
I use a tool called Adroll. It's very easy to use serving up retargeted ads. You can have a lot of fun with this producing ads that offer a similar call to action to the one your readers saw when they visited your site.
There are other options as well. The key, however, it to start with the content customized to the needs of your target audience. You do that consistently and then you promote, promote, promote.
Hope this helps.