Stay Ahead of Your Competitors in 2023 with these 5 Trends! – Part 2

Stay ahead of the pack by following the trends that are strong in 2023. This article continues where part 1 left off with the final 2 trends.

4. Quick instructional videos

As a small business owner, it's your job to know everything there is to know about your industry.   In order to show off your expertise, you can try uploading short instructional "how to" videos to the website and share it them social media.  People love to see behind the scenes, or how things are done at businesses they support.

Thanks to apps like TikTok and Snapchat, the popularity of these films has exploded in recent years. These platforms only give users a few seconds or minutes. So, in order to succeed, it's your responsibility to make these adjustments. Make the most of this brief opportunity to prove your expertise.

5. Interactive Features of Websites

Nothing is more beneficial than a well-designed website that seeks to engage with its visitors. Personalized tools and quizzes are appealing features because they let consumers quickly find solutions to their problems.

Personalized tools and quizzes are appealing features because they let consumers quickly find solutions to their problems.

For example, let’s say you run a local pizza place but you specialize in Detroit Style, which is typically more like deep dish, and is cooked on rectangular shaped pans instead of the traditional circular style most people are used to. Your pizza is thicker heavier and stretches all the way into the corners so they are getting a bigger pizza by volume.

But people don’t know that, and the most frequent question you get is how many people does each pizza feed?  So simply by adding a pizza calculator they can input the number of people they are feeding, and it will suggest the number of pizzas they’ll need.  This is especially useful for larger orders.

The more helpful your website is for visitors the better your business will do.

So... What trends should you tap into in 2023?

You can expect to see all of these top digital marketing trends in 2023.

But the trends you should tap into are the ones that make the most sense for your business. Customers are no longer satisfied with antiquated websites and marketing tactics from 2005. Instead, people want to engage with a business that uses modern platforms and takes the time to learn about their interests.