What Is Your Personal Brand and Do People Know It?

Your personal brand is more important than your business brand. I see small business owners put a lot of money into their logo, color scheme and byline then do nothing with their own brand. Remember that people do business with people and not with businesses. They want to do business with people they know, like and trust. If they never connect with you and only see this impersonal business, they’ll likely go with someone else. That would be a shame, would it?