This ain’t Burger King
Couple weeks back I sent an email about a subscriber who demanded that I opt him out of any and […]
Zeus Himself Was Sick With Jealousy…
Before I got into copywriting, I had a side job as a home photographer with a local real estate agent. […]
From Frustrated Rookie To Competent Copywriter
One of the quirkier hobbies that I’ve gotten into over the years was hand-crafting knives and straight razors. (Yes, the […]
To The Man Or Woman Who Wants To Quit Their Job Someday
I struggle a lot with managing time. I work full time as a programmer and the business (iLoveCoding) does not […]
Free Samples—Yea Or Nay?
True or false: A good product will sell itself. Get people to “sample” of your product and they’ll buy in […]
That Won’t Work In My Market
Subscriber Sönke says his #1 problem is: ~~~ My super-sensitive market when it comes to marketing… I am offering online […]
I Hate “Junk Subscribers”
Every 17 years, Western Pennsylvania where I make my home gets *invaded*. These nasty-looking bugs the size of your thumb […]
The “Fingernails-On-A-Chalkboard” Podcast Pitch
In an email last week I described how I might go about constructing a “myth busters” email course to sell […]
“Superfan” Wonders: Do email courses hurt your open rates?
This always makes me smile: Every so often I’ll check my page views in Google Analytics and see that dozens […]
Price Anchoring—In Reverse!
Back when I was still writing and selling ebooks for programmers, I had this mental hangup that cost me a […]
Google’s Murderous Product Launch Philosophy
In my first “real” programming job I worked at a large healthcare company in Pittsburgh called UPMC. At the time, […]
Writing a Book—What a Waste of Time
The other day I was on a call with my business partner John, scheming about the upcoming launch of his […]
How “Committee Paralysis” Slaughters Sales
Back in college I edited the student newspaper, so I was always sniffing around campus for juicy rumors. One of […]
Selling Murder On Autopilot
Subscriber Rich has an unusual business—at least in my little corner of the marketing world. While most of the entrepreneurs […]
How to “Sherlock Holmes” your Way to Copywriting Brilliance
Copywriter Nick confides: ~~~ Damaging confession: I hate doing research for clients…especially when their field is dull -OR- like a […]
Copywriting Top Guns
One of my clients, Andrew, runs a biz in the mortgage marketing niche. After reading these emails for the last […]
Email Template Paralysis
Got this question from Justin, who’s just getting started with his email marketing: ~~~ I’ve started a newsletter centered around […]
Newbie “Hack” for Great Copy
A funny thing happens when you sit down to write. It’s like that old classic horror story, Dr. Jekyll and […]
Sometimes Customers Suck
Recently I got an email from a customer that really chapped my hide. This moron bought a digital product from […]
You’re Such a Tease
Not long ago I did a consultation with a writer named Sue. Sue runs a weekly webinar about “3 blogging […]