Are you Making this Customer-Repelling Mistake in your Copy?
Ruby programmer Jesus launched his first product, a how-to course for newbie software developers. At first everything was great… He […]
That’s So Booooring!
Back in college, I caught a lot of flak from my “underlings” on the student newspaper. It was my job […]
A Tale of Two Turkeys
The turkeys on the turkey farm really have it made, don’t they? At least it looks that way… I love […]
Nekked Little Squeeze Page
One of the first things I did as a new freelance copywriter was put up a “squeeze page.” (You already […]
Punch the Dancing Monkey
Hilarious email I got once: Subject: i might wanna hire you i read your twitter description, i’m interested. book a […]
The Case Against Testing Headlines
Recently I shared the results of an interesting study. A group of researchers looked at hundreds of A/B tests for […]
Buy Or Die
So how long should you keep people on your email list? And if you’re building out an autoresponder sequence, how […]
Apple’s Copywriting Voodoo
A while back during the iPhone 6s launch, Apple announced a feature that promised to do away with those grainy, […]
The “Baby Duck” Secret to Bonding with Your Email List
The first thing a baby duck does after pecking its way free from the shell is take a quick look […]
Hand Grenade in the Marketing Foxhole
I belong to a couple of paid forums for marketers and copywriters. There’s this one topic that seems to set […]
Reaching Out to Bloggers (Without Being a Dirty Rotten Spammer)
Subscriber Despina writes: I want to promote a new educational game app. In order to do so I will email […]
Why are you SPAMMING me?
Once I got an email that completely *weirded me out*. I had NO idea who the sender was—some guy named […]
Homeschooled “Screech” Greases the Groove
The little group of Jamaican children kept glancing at me. And pointing. And giggling. I was 17 at the time, […]
Warning: RANT
Here’s something that makes me table-flipping mad: There are a lot of people out there giving advice about product launches […]
An Ounce of Cure – RIGHT?
Here’s an amazing fact I once learned while researching a copywriting project: 82% of runners get injured every year. Imagine […]
The Great Book Cover Deathmatch (Part 3)
The “help us choose the next Simple Programmer book cover” poll I ran a couple of weeks ago surprised the […]
The Great Book Cover Deathmatch (Part 2)
Last week I blasted out an email to the entire Simple Programmer list to take their temperature on the new […]
The Great Book Cover Deathmatch
In our quest to launch the best-selling software development book of all time, my business partner John and I have […]
You Want Fries With That?
Back in the ’70s, the savvy marketing minds at fast food chain McDonalds crunched their sales numbers and made a […]
Does Design Matter?
In a recent email I wrote: “Good design can’t fix bad copy, but BAD design can destroy good copy in […]