Ruby programmer Jesus launched his first product, a how-to course for newbie software developers. At first everything was great… He […]
Back in college, I caught a lot of flak from my “underlings” on the student newspaper. It was my job […]
The turkeys on the turkey farm really have it made, don’t they? At least it looks that way… I love […]
One of the first things I did as a new freelance copywriter was put up a “squeeze page.” (You already […]
Hilarious email I got once: Subject: i might wanna hire you i read your twitter description, i’m interested. book a […]
Recently I shared the results of an interesting study. A group of researchers looked at hundreds of A/B tests for […]
So how long should you keep people on your email list? And if you’re building out an autoresponder sequence, how […]
A while back during the iPhone 6s launch, Apple announced a feature that promised to do away with those grainy, […]
The first thing a baby duck does after pecking its way free from the shell is take a quick look […]
I belong to a couple of paid forums for marketers and copywriters. There’s this one topic that seems to set […]
Subscriber Despina writes: I want to promote a new educational game app. In order to do so I will email […]
Once I got an email that completely *weirded me out*. I had NO idea who the sender was—some guy named […]
The little group of Jamaican children kept glancing at me. And pointing. And giggling. I was 17 at the time, […]
Here’s something that makes me table-flipping mad: There are a lot of people out there giving advice about product launches […]
Here’s an amazing fact I once learned while researching a copywriting project: 82% of runners get injured every year. Imagine […]
The “help us choose the next Simple Programmer book cover” poll I ran a couple of weeks ago surprised the […]
Last week I blasted out an email to the entire Simple Programmer list to take their temperature on the new […]
In our quest to launch the best-selling software development book of all time, my business partner John and I have […]
Back in the ’70s, the savvy marketing minds at fast food chain McDonalds crunched their sales numbers and made a […]
In a recent email I wrote: “Good design can’t fix bad copy, but BAD design can destroy good copy in […]
