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How Do You Describe What You Do to Your Prospects?

I attended a presentation today by Francis Jones on Story Branding. He explained how to write stories in our marketing materials making your prospect the main character or hero of the story. That character then faces a problem they need to overcome. This made perfect sense to me, but nothing so far was Earth shattering.

What really caught my attention was the way he described our role as the writer of the story and the one wanting to sell something. I publish a lot of content and do some storytelling. If you follow me, you know that. It’s the role he described us playing in the story I found insightful. I’m going to start using it right away.

Let me tell you about it.