LearnDash Developer Advice on How to Use Email Marketing Like a Pro – Part 2
My LearnDash developer advice article ran long, so I divided it in two. Part 1 goes over the first two pieces of advice for using email marketing like a pro. Here are the other seven.
LearnDash Developer Advice #3: Create Compelling Subject Lines and Preview Text
You MUST put a lot of focus on your subject lines. It’s what people see when they scan their email in their inbox. The subject line and preview text are key. The subject line must be an attention-grabber. It must be concise. Then you preview text is a preview of the content inside your email.
Take this as an example:
Subject Line: Join Us for a Free Wine Tasting Event!
Preview Text: Discover new wines and mingle with fellow wine lovers - RSVP now to secure your spot!
Subject line: Courtney, Enjoy a Relaxing Spa Day with Our Exclusive Package!
Preview Text: Pamper yourself with our luxurious spa package that includes a massage, facial, and more - book your appointment today!
To craft effective subject lines and preview text, it's important to understand your audience and what most resonates with them. You want to be personal, include messages that add urgency to your message, and peek someone’s curiosity to grab their attention.
LearnDash Develop Advice #4: Stay Away from Fancy Email Templates
People aren’t scanning their inbox looking for ways to buy stuff from you. You are an interruption to what people want from their inbox. My recommendation is you make your message look and read like regular email. The best email marketing message is one a person reads and thinks was sent personally to them about something they care about.
LearnDash Developer Advice #5: Deliver Content that Resonates with Your Audience
You absolutely MUST produce content that resonates with your audience. This means understanding their needs, interests, and pain points, and creating content that provides value and solves their problems.
Some effective types of email content include educational content, product announcements, exclusive deals and discounts, and customer stories or testimonials. It's important to vary your content and keep it fresh and engaging, while also maintaining a consistent tone and brand voice
LearnDash Developer Advice #6: Use Automation to Nurture Leads and Customers
Automation can also be a powerful tool in email marketing. By setting up automated workflows and drip campaigns, (also known as autoresponders) you can nurture leads and customers over time, without having to manually send each email.
For example, you might set up an automated welcome series for new subscribers, which includes a series of emails introducing them to your business, offering them a discount on their first purchase, and providing them with helpful information or resources.
As I mentioned earlier, I’m a Keap Certified Consultant. I highly recommend the platform for business owners looking to better marketing themselves. Let me know if you have any questions. I’d be happy to answer them for you.
LearnDash Developer Advice #7: Test and Analyze Your Email Campaigns
To ensure that your email marketing efforts are effective, it's important to regularly test and analyze your email campaigns. This can involve A/B testing different elements of your emails, such as subject lines, content, or calls-to-action, to see what resonates best with your audience. This is marketing 101 at its core.
You can also track key metrics such as open rates, click-through rates, and conversions to determine the success of your campaigns. This data can help you optimize your email marketing strategy over time and achieve a higher ROI.
LearnDash Developer Advice #8: Comply with Email Marketing Laws and Regulations
Finally, it's crucial that you are complying with email marketing laws and regulations. This includes obtaining consent from subscribers before sending them emails, including an unsubscribe link in all emails, and following rules around spam and anti-spam laws. And don’t take it personal when people unsubscribe from your list – It happens all the time, and they weren’t going to end up as customers anyway.
By following these best practices and incorporating these strategies into your email marketing efforts, you can use email marketing like a pro and achieve greater success for your local business.
LearnDash Developer Advice #9: Measure your ROI
Measuring email marketing ROI is a must to understanding the impact of your campaigns and determining whether they are achieving your business goals. After all, you want to know if your email marketing efforts are paying off or not. It can also help you make informed decisions about future investments and optimize your email marketing strategy for maximum impact.
To measure email marketing ROI, it's important to track key metrics that indicate the impact of your campaigns. These metrics include:
- Open rates: This metric measures the percentage of subscribers who open your email. A high open rate can indicate a compelling subject line and preview text that entice subscribers to read your message.
- Click-through rates: This metric measures the percentage of subscribers who click on a link in your email. A high click-through rate can indicate engaging content and a clear call-to-action that encourages subscribers to take action.
- Conversion rates: This metric measures the percentage of subscribers who take a desired action, such as making a purchase or filling out a form. A high conversion rate indicates that your email campaign is effective in driving the desired action.
- Revenue generated: This metric measures the amount of revenue generated by your email campaigns. By tracking revenue, you can determine the return on investment of your email marketing efforts and make informed decisions about future investments.
To track these metrics, you can use email marketing software that provides analytics and reporting features, such as Mailchimp, Constant Contact, or Campaign Monitor. These tools can provide insights into your email campaigns' performance, allowing you to make data-driven decisions about your email marketing strategy.
Wrapping it up
Email marketing is a powerful tool for local businesses looking to build customer relationships, drive sales, and increase brand awareness. By building an engaged email list, and creating compelling content, you will be well on your way to creating email campaigns that keep your customers engaged and coming back for more.
Remember to stay focused on providing value to your subscribers and delivering relevant, engaging content, and to continually refine your approach over time. With the right strategies and a commitment to success, you can achieve a high ROI and drive your business forward with email marketing just like the pro’s do. So, get out there and start sending some emails!