Why the Selling of Your Course Is More Important Than the Technology

As a LearnDash developer, I see this problem way too often. A first time online course builder spends a ton of time focused on the technology and they end up with an online course that doesn't sell. They end up making good use of LearnDash, Wordpress and the related platforms. They build a technically sound solution and then nobody buys it.

Let me tell you why that's the wrong approach and how you can do better.