Memberium Group Accounts: What Problem Does It Solve?
Memberium Group Accounts: What Problem Does It Solve?
A problematic Keap scenario comes up all the time and it's a problem that Memberium Group account address head on. The scenario starts with one person making a purchase that involves someone else. Keap is great for handling scenarios involving a single contact record. It isn't so good at working with transactions that involve two or more Keap contacts related in some way.
Here is an example. Suppose you're selling tickets to an event. You can have one person buying one ticket. They are the one attending. That's not a problem. Keap supports that scenario just fine. The issue comes up when one person buys the ticket and someone is attending.
The challenge is, "How do you handle that one person is buying the ticket and another person is attending?"
The issue gets worse. Suppose you want to sell a block of tickets to an event. You take payment from one person, but how do you get information for attending the event, the ticket, to the others in the group attending.? That's not something Keap handles easily.
I run into customer requests all the time where one person purchases a course and another person is the one that takes the course. Think of a boss making a purchase with the company credit card so someone else on the team gets access. That's not a feature Keap provides.
As part of this scenario, another problem comes up. It involves recurring payments or subscriptions. The person making the purchase is the one with the credit card. What happens when that person's card gets declined? You have to suspend someone else's access. That's not something that is easy to handle.
These and many other multi-contact scenarios cannot be addressed (easily anyway) with Keap.
Memberium Group Accounts: How Does It Solve This Problem?
Memberium makes the group account feature available in the Memberium Pro Plan for Keap. It addresses this problem head on and does a good job addressing it. These Memberium Group Accounts are NOT a feature you will find in Memberium Standard Plan for Keap.
What are these group accounts? What Memberium has done is allow you to create a group account. This includes an additional WordPress configuration panel for Memberium. They provide some additional shortcodes that come in real handy. These enable you to make Keap contact parent members when they purchase a specific Keap subscription. Memberium then allows you to define actions to be taken when someone purchases a subscription.
It gives the person configuring Keap and Memberium the ability to run Keap automations to set tags and configure the role of each contact exactly as you need it. You can configure parents and child accounts so they have the same or completely different access. The system allows you the power and flexibility you need.
The features allow you to limit the number of children a parent can set up. Let's say someone buys a subscription that includes five memberships. This would be a membership allowing 5 members login access to the features offered. The parent gets sent the information they can use to invite others on their team to get access. It keeps them from creating more child accounts than they purchased. It can also be set up so if they run out of child accounts, they can purchase more. It's a great upsell opportunity.
What you typically do is define an admin panel on the membership site the parent can use to manage the memberships. It can be set up so the parent is automatically given access or so the parent must give themselves access depending on your business model.. The configuration enables you as the person doing the setup to be as flexible and creative as you like.