Membership Site Faux Pas That Will Destroy You

I run into membership site / online course builders frequently that make this big mistake. In one week, I ran into three sites from business owners I just met that committed this sinful act. (I'm being a little dramatic here, but it will really mess them up.

What is the issue?

They build their www and their membership site as a single Wordpress installation. They build one site and want it to serve as their www site to the world.  They want that same site to serve as their membership site where their members go to get their materials.

In the video, I go over why this is a very bad idea. There are technical reasons why it makes things difficult, but the biggest issues are how much more difficult it makes the site to manage in both the short and long term.