You Need Branding But It Doesn’t Have to Be Super Complicated

Branding sounds complicated. When you think the big brands like Coke and Nike, it's easy to think, "I can't do branding for my business and be successful.?" That's nonsense.

Branding in a small business can be straight-forward and is often best done by communicating the authentic you to your prospects and customers.

This is part 3 of my "What I Learned in Madrid About Marketing" where I go over some ideas on branding your business. It doesn't have to be complicated and expensive. Think authenticity.