Do You Need to Brush Your Teeth Every Day?
Ever since I was a kid, my parents taught me to brush every day. I remember the dentist showing me how to brush with this big plastic toothbrush and a big smiling mouth.
If you do the research, "they" recommend we all brush twice a day for a full 2 minutes. (Yes! That's what the experts say.)
Now why don't we try this out instead. Suppose we take those two minutes of brushing morning and night for a total of four minutes a day and multiply that by 30 days in a month. That would be a total of 120 minutes of brushing a month.
What if we waited until the last day of the month and brushed for 120 minutes or 2 hours instead. We'd be getting in the same amount of brushing in, wouldn't we?
Of course, this is ridiculous. I'm not sure what my teeth would look like and how my breath would smell except for that one day a month.
I think I'll stick to my daily routine.
Why the stupid scenario? It because a lot of business owners run their marketing like the guy brushing his teeth once a month.
Their four step process looks like this:
- market hard,
- get a sale,
- work hard to deliver your services, and then
- got back to the top and market hard again.
That's what a lot of business owners do.
Generating sales requires consistent, daily effort. It's not a lot of effort every day, but it's steady, consistent work. There are a lot of ways to do this and tools like Keap and Infusionsoft by Keap are great for supporting you to keap (see that) your daily marketing going.
They work to keap (there it is again) you consistent helping you do the simple things that need to be done every day.
It can :
- send an email message promoting what you do,
- following up with emails with prospects that said they wanted to meet with you but haven't grabbed a spot on your calendar yet, and
- help you collect on outstanding invoices. (Yes! Keap does collections.)
Please don't take my advice and start brushing once a month. That doesn't work. Do take my advice and get your marketing done every day consistently with a good plan.
And if looking into Keap is something that make sense for your business, get with me. I'd be happy to talk to you about it.