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Good Marketing Means Telling a Good Story

Defining Infusionsoft Success - Episode 43
Guest: Ian Garlic, Authentic Web

Good marketing makes good use of stories. The key to getting a message out that people will remember is to weave in your story. The reason this works is because people do business with people they know, like and trust. A story works really well at get people through these steps and all the way over to "trust."

In this episode, Jorge talks to Ian Garlic who's done quite a bit of research on stories and why they work so well for promoting your business. There's real science behind this idea and they go over this in their conversation.