Infusionsoft Tutorial: Tagging Standards

Infusionsoft tags are a great thing. It enables us to segment our contacts and take control over our marketing. However, anyone that has used Infusionsoft for even a short amount of time knows that Infusionsoft tags can get out of control. You create them over time and after a while you have no idea what's going on.

This is the first of several lessons I will be recording to document a standard we follow here at Larry Jacob. We use it on our own Infusionsoft account and we use it on customer consulting engagements.

This lesson in particular reviews our use of two tag categories called High-Level Tags and Campaign Triggers.