Your Course Is the Key to Someone’s Dream – Sell It That Way

I'm not kidding. Your course is the instruction manual your client needs to reach their dreams. It sounds dramatic, but for the person that's looking for what it is you teach, and I'm assuming you know how to teach it well, it's a real find.
The problem is that when we talk about our course, we talk about the what it is and how it does what it does. We don't talk about the results it delivers.
No one wakes up in the morning thinking, "I need to take this course." They do wake up thinking, and sometimes stay up worrying, about the challenges they face and how much better life would be if they could get past that challenge.
That's the key to selling your course.
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